Post by account_disabled on Dec 25, 2023 4:13:50 GMT
It would be a shame to lose an interview opportunity because a 5-letter keyword is missing! Semantic richness and diversity There are always several different ways of saying or writing the same thing: CFO / Financial Director / Administrative and Financial Director / CFO / Chief Financial Officer. Commercial Director / Sales Director / Head of sales / Sales VP / SVP. Agri-food (7,000 searches per month on Google in France) / agri-food (700 searches per month on Google in France) / agri-food (700 searches per month on Google in France). Multichannel / omnichannel / online offline. Director / Director. Telecom / Telecoms. Each time, for LinkedIn, these are different requests.
On LinkedIn, a DAF is not an Administrative and Financial Director. The human Email Data being makes the link, not LinkedIn: the character string is not the same. So it's not the same request, so it's not the same results. If we want to give ourselves the chance of having a minimum of visibility on LinkedIn, we need to work on our semantics, diversify it, think about acronyms and synonyms, masculine/feminine for women, singular/plural, French/English… In a “teasing” profile, we get to the point. We use an occurrence and we miss the one who was looking for us with a slightly different spelling.
Visibility on LinkedIn does not depend on 1 keyword, it depends on one letter more or less (telecom is not telecoms), a space or a hyphen in a word (agribusiness is not agro-food). Also for research It also works the other way for those looking for profiles. You must use advanced search and search operators (AND, OR, NOT, parentheses, quotation marks). Agri-food: 2,109 profiles. Agri-food or Agri-food: 1,306 profiles. “agro-food”: 1,283 profiles. More keywords means more opportunities Moreover, LinkedIn is extremely clear on the subject: “If you integrate an extensive list of keywords into your profile, you can appear in a large number of searches. And it's very logical. A female Marketing Director is only visible as Marketing Director.
On LinkedIn, a DAF is not an Administrative and Financial Director. The human Email Data being makes the link, not LinkedIn: the character string is not the same. So it's not the same request, so it's not the same results. If we want to give ourselves the chance of having a minimum of visibility on LinkedIn, we need to work on our semantics, diversify it, think about acronyms and synonyms, masculine/feminine for women, singular/plural, French/English… In a “teasing” profile, we get to the point. We use an occurrence and we miss the one who was looking for us with a slightly different spelling.
Visibility on LinkedIn does not depend on 1 keyword, it depends on one letter more or less (telecom is not telecoms), a space or a hyphen in a word (agribusiness is not agro-food). Also for research It also works the other way for those looking for profiles. You must use advanced search and search operators (AND, OR, NOT, parentheses, quotation marks). Agri-food: 2,109 profiles. Agri-food or Agri-food: 1,306 profiles. “agro-food”: 1,283 profiles. More keywords means more opportunities Moreover, LinkedIn is extremely clear on the subject: “If you integrate an extensive list of keywords into your profile, you can appear in a large number of searches. And it's very logical. A female Marketing Director is only visible as Marketing Director.