Post by account_disabled on Mar 7, 2024 5:46:30 GMT
In performance marketing, especially on social networks, content is the main source of interaction with users. Their diffusion, whether original or re-shared, is what has allowed these actors to take on such an important role online in recent years. Given such a context, the comparison content creation vs content curation is almost immediate . How could a company that wants to grow its database, make itself known and reach new customers manage a content-based strategy? What should you favor in your marketing mix between content creation vs content curation? Let's start by seeing the two definitions of these acronyms, and then learn more about their characteristic aspects! Content creation vs content curation: what are they? To better understand the weight that these two different content management methods have within a campaign, let's start by distinguishing them based on their meaning.
Content creation : as can easily be understood, this term indicates the creation of original content. It is, therefore, material created by the company that Hong Kong Telegram Number Data first publishes it online, sharing it with its contacts and trying to broaden its audience. With the exponential growth of content creators and the ever-increasing pace of publishing calendars, producing 100% of your own content has become increasingly difficult. - Content curation : this terminology identifies, however, a process that does not require the creation of new content. In fact, content curation can be described as the act of collecting, selecting and re-sharing third-party content, suitable for your audience and functional in broadening the reach of your posts and relationships with other players on the platform. Sharing something that already exists, if done well, can bring excellent results, while still being less tiring and demanding than creating original material.
Content creation: advantages and disadvantages In the content creation vs content curation relationship, both solutions have recognizable strengths and weaknesses . Starting from the first case, originality and intellectual property on the contents created are a unique and non-replicable added value; secondly, Google greatly favors the positioning of material created from scratch , especially if optimized from an SEO perspective; finally, from a branding perspective, the expression of a reasoned and personal opinion strengthens the image that one gives of one's business to the public, increasing trust and engagement. Content creation, as expected, also has disadvantages: the biggest is undoubtedly the amount of time and energy required to carry out a strategy based 100% on originality. Furthermore, it is not enough to simply "produce" material: this must be in line with the target, innovative and of quality.and
Content creation : as can easily be understood, this term indicates the creation of original content. It is, therefore, material created by the company that Hong Kong Telegram Number Data first publishes it online, sharing it with its contacts and trying to broaden its audience. With the exponential growth of content creators and the ever-increasing pace of publishing calendars, producing 100% of your own content has become increasingly difficult. - Content curation : this terminology identifies, however, a process that does not require the creation of new content. In fact, content curation can be described as the act of collecting, selecting and re-sharing third-party content, suitable for your audience and functional in broadening the reach of your posts and relationships with other players on the platform. Sharing something that already exists, if done well, can bring excellent results, while still being less tiring and demanding than creating original material.
Content creation: advantages and disadvantages In the content creation vs content curation relationship, both solutions have recognizable strengths and weaknesses . Starting from the first case, originality and intellectual property on the contents created are a unique and non-replicable added value; secondly, Google greatly favors the positioning of material created from scratch , especially if optimized from an SEO perspective; finally, from a branding perspective, the expression of a reasoned and personal opinion strengthens the image that one gives of one's business to the public, increasing trust and engagement. Content creation, as expected, also has disadvantages: the biggest is undoubtedly the amount of time and energy required to carry out a strategy based 100% on originality. Furthermore, it is not enough to simply "produce" material: this must be in line with the target, innovative and of quality.and